Close the loop from every deal back to the program.
Most CI tools stop at the alert. The CI Program turns every closed deal into a cited win/loss reason, every finding into an owned recommendation, every pattern into a point of view — and ties each one to the revenue it moved. Deal analysis, Recommendations, Product Gaps, Points of View, and a Risk Register, in one place.
Inside CI Program
Every closed deal, analysed
AI drafts the win/loss reason for every competitor-linked closed deal, with cited evidence. Reps confirm or correct it in Slack with one tap; a skip changes nothing, and nothing is written back to Salesforce.
Recommendations with an owner
Findings become owned work: owner team, review date, evidence, and the revenue at stake. When one is done, PrismCI shows the win rate before and after — once there are ten deals to say so honestly.
Product Gaps, ranked by revenue
Gaps from lost deals, call mentions, RFP answers, and comparisons merge into one ledger ranked by lost and open revenue. Exact dollars for the people who need them; send any gap to Product as a recommendation, or export to CSV.
Points of View
A monthly, cited thesis per competitor — evidence for and against, confidence, recommended actions — approved before it publishes. It feeds Ask CI, briefings, and a read-only block at the top of the battlecard.
A Risk Register that assigns itself
Loss spikes and critical anomalies auto-promote to risks; everything else is one click. Unowned risks land in a needs-owner queue that the Daily Report calls out.
You turn on what messages reps
Analysis runs by default; anything that messages reps — confirmation prompts, stage plays, weekly questions — ships off until you enable it. Governed, audited, and self-hosted like the rest of PrismCI.
How the AI carries the load
The AI does the analysis and the drafting. People approve, own, and decide.
Drafts
Win/loss reasons, points of view, and gap clusters — each with cited evidence.
Detects
Loss spikes and critical signals, promoted to the register automatically.
Proves
Before/after win rates on completed recommendations, shown only from ten deals.
why it's different
Crayon and Klue deliver intelligence; nothing in them tracks what happened after the insight. PrismCI runs the program around it: a reason for every closed deal, an owner for every recommendation, an approved point of view per competitor, and proof when the win rate moves.
How teams put it to work
Real ways sellers and the teams around them get value from it, day to day.
Runs the whole program from one place — what we're losing to, why, what we recommended, and whether it worked.
Gets a gap ledger ranked by the revenue each gap actually cost, with the evidence behind it, instead of anecdotes.
Sees a confirmed win/loss reason on every competitor deal and a point of view the whole team can sell from.
Builds messaging on an approved, cited thesis for each competitor — and sees when it changes.
Reads win/loss reasons with coverage tiles, without chasing reps to fill in a field.
Sees owned recommendations, revenue at stake, and before/after win rates — proof the program pays for itself.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.