Turn what reps hear into guidance everyone can use.
Reps submit what they hear with one Slack command; AI structures it, tags the competitor, and links the deal. Optional weekly one-tap deal questions capture what's happening live. When the same insight shows up across accounts, PrismCI drafts the battlecard guidance for CI to approve.
Apex told Initech they’ll match any price and throw in 2 years of support
“Ask what ‘support’ covers — Apex’s free tier is business hours only, with no SLA on detection tuning.”
Inside Field Guidance
One command, structured
/prismci-intel structures what reps report — type, competitor, and the linked deal (only the rep's own deals). Every submission still needs approval before it counts.
Weekly one-tap deal questions
Optional questions to owners of open deals with a tracked competitor — at most two per rep per week, each deal asked once per period. Off until you turn it on.
Patterns become guidance
When three or more accounts report the same thing within thirty days (adjustable), PrismCI drafts a guidance suggestion — a talk track, an objection response — for CI to approve and push to the battlecard.
Visible credit
A top-contributors board shows who is feeding the program — top five only, visible to everyone — so reps see their intel become guidance.
Response rates for managers
Managers and admins see how many questions were asked and answered per team, so participation is measured, not assumed.
Linked to the rest
Field reports flow into points of view, the feed, and Ask CI — one source of truth, not a channel nobody searches.
How the AI carries the load
The AI structures and clusters; people approve and decide.
Structures
Tags type, competitor, and deal from a single sentence.
Clusters
Spots the same insight across accounts and regions.
Drafts
Writes the guidance for CI to approve.
why it's different
Competitive intelligence from the web only sees what competitors publish. The field sees what they actually do in deals. PrismCI turns that field signal into approved battlecard guidance — and credits the people who supplied it.
How teams put it to work
Real ways sellers and the teams around them get value from it, day to day.
Types one line in Slack and sees it linked to the deal and, if a pattern forms, turned into a talk track.
Approves drafted guidance from patterns across accounts, with the evidence attached.
Sees participation by team and who is contributing most.
Gets real-world objections and responses to build into training.
Hears the competitive message customers are actually getting, within the week.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.