Understand why you win and lose — at the scale of your pipeline.
Voice-first, AI-run win-loss interviews across every deal — not a premium services line or a separate vendor. Themes, win-rates, and competitive patterns roll up to managers automatically.
Inside Win-Loss
Voice-first interviews
AI conducts short spoken interviews with reps and buyers — real conversations, not a form to fill out — captured and transcribed automatically.
Talking beats typing
Built-in speech-to-text turns the spoken conversation into structured, searchable insight, so you get the candor and nuance a survey never captures — and reps talk instead of writing up a form.
Configurable question sets
Run the questions your program needs, with custom fields — not a fixed template.
Manager dashboards
Win-rate trends and recurring competitive themes surface without manual tagging.
CRM attribution
Link outcomes to Salesforce opportunities so win-loss ties to real revenue.
How the AI carries the load
The AI runs the interview and does the write-up, so the program scales without a research team.
Interviews
Conducts the conversation and captures the audio, hands-free.
Transcribes & structures
Turns speech into tagged, searchable insight.
Summarizes themes
Rolls individual deals up into win/loss patterns by competitor.
why it's different
Klue's win-loss suite is strong but is a premium line built on acquisitions; Crayon has no native win-loss and relies on partners. PrismCI includes voice-first win-loss in the platform.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.