See which competitors are hurting your deals — and which are gaining ground.
A living map of every active competitor, plotted by pressure on your deals and by momentum in the market. Eighteen measures, no AI guesswork, each one linked to its evidence — so you can see who is a threat today and who is about to be.
Inside Competitor ThreatScope
Two axes that matter
Pressure on your deals (loss rate against you, pipeline share, call mentions, field intel, support cases, buyer intent, product gaps, battlecard demand) against momentum (hiring, LinkedIn growth, funding, launches, news, ads, reviews, GitHub activity, pricing changes).
Evidence behind every dot
All eighteen measures are computed from your own data and link to what produced them. Bubbles fade where the evidence is thin, so a quiet competitor never looks more certain than it is.
Direction, not just position
Rising, easing, or steady — with a short arrow on the map, and a smooth weekly path over 30, 90, or 180 days when you select a competitor.
Tune the weights
Adjust how much each measure counts, with a preview before you save and every change audited — so the map reflects how your team weighs a threat.
Shows up where you work
A card on Home, quadrant changes in the Intelligence Feed, a PNG export for the QBR, and Ask CI can answer threat-landscape questions.
Respects access
Revenue, support, and product-gap figures stay hidden from roles that can't see them, so one map serves everyone safely.
How the AI carries the load
ThreatScope is deliberately computed, not generated — so every position is explainable.
Measures
Eighteen signals from your deals, calls, support, and market data.
Places
Plots each competitor by pressure and momentum, with trails over time.
Explains
Ask CI can answer "who is the biggest threat right now, and why?" with the evidence.
why it's different
A feed tells you what a competitor did. ThreatScope tells you which competitors matter — because it combines market momentum with what is actually happening in your deals, something a tool that never sees your CRM and call data can't do.
How teams put it to work
Real ways sellers and the teams around them get value from it, day to day.
Opens the QBR with one map of who is hurting us and who is rising.
Sees where to invest in response, with the evidence a click away.
Prioritises which competitors get a fresh battlecard and point of view.
Knows which competitor to prepare the team for next quarter.
Tracks quadrant moves as an early-warning signal.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.
PrismCI — From Signal to Strategy to Win.