Find the competitors you haven't named yet — and prove which ones are real.
Monitoring watches the competitors you already know. Competitor Radar finds the ones you don't: it starts in your own deals, calls and field reports, then searches the web and review sites, and checks every candidate against its own website before anyone sees it. Rules score it. AI only reads.
Inside Competitor Radar
Starts where your deals are
The first place it looks is your own data: competitor fields in your CRM, call transcripts, Slack debriefs and field reports, news, AI-visibility results, and CheckThat. Companies that already show up in your deals but were never formally tracked surface first.
Then the open web
Describe what you sell (prefilled from your company profile) and it searches the web and review sites for companies that sell something like it, merging results from several search providers and removing duplicates.
Three checks before anyone sees it
Each candidate needs a product claim on its own website, a domain that actually resolves, and real overlap with your products. A company that fails is not shown for review; it is kept, with the reason, in Below the bar.
Scores you can explain
Relevance, discovery confidence and a 0–100 threat score (overlap, traction and verified momentum) are shown separately, each with the evidence behind it. AI reads pages; it never sets a score.
Decide in one click
Track adds the competitor and turns on monitoring, the knowledge base, a battlecard draft and enablement. Watch checks news weekly and brings the company back when the evidence grows. Investigate parks it for a closer look. Dismiss is remembered.
Nothing is hidden
A Below the bar tab lists every company the radar found but did not show, with the three checks, where it came from and what it saw. "Couldn't check" is kept apart from "checked, below the bar," and you can Add anyway, mark Not a competitor, Check again, or add its website.
A record of every run
Run history shows why each run happened, what it found, what changed since the run before (threat up or down, back from Watch, now passes, dropped out), what your team did with the results, the searches and cost, and the policy in force, with a CSV export.
Tells the right people
After a run, the people who manage the radar get a bell notice, an email and optionally a Slack message saying what is new, what changed and what was added. By default only when something happened; always when a run fails. Messages carry company names and counts only.
A Tracked tab, ordered by tier
A Tracked tab lists every candidate you've tracked, ordered by their competitor's tier with a tier filter, so you see the competitors you've committed to next to the ones still under review.
From Track to a draft battlecard
Tracking a competitor queues its set-up (monitoring, the knowledge base, a battlecard draft and enablement) so tracking several at once never drops one. The draft lands on the competitor as a draft battlecard once generation completes.
How it finds, checks and scores a competitor
AI reads the pages. Rules make the decisions. That split is what keeps the radar from inventing competitors.
1 · Look in your own data
CRM competitor fields, calls, Slack debriefs, field reports, news and AI-visibility results come first, because that is where real competition shows up.
2 · Search the market
The web and review sites are searched for companies that sell what you sell, with results from several providers merged and de-duplicated.
3 · Verify each candidate
A product claim on its own website, a live domain, and real overlap with your products. Fail a check and the company is held back, with the reason recorded.
4 · Score it
Relevance, confidence and a 0–100 threat score from overlap, traction and verified momentum, with the evidence shown. No AI-set scores.
5 · Recommend and decide
A recommendation table suggests Track, Watch, Investigate or Dismiss; your team decides, and every decision is remembered.
6 · Learn from your calls
Calibration compares the radar's suggestions with your decisions over 90 days, so the thresholds can be tuned to how your team actually judges a competitor.
why it's different
Monitoring tells you what the competitors you named are doing. A prompt asks a model who else might compete, and takes its word for it. Competitor Radar goes looking in your own deals first, verifies every candidate against evidence, scores it by rules, and shows you everyone it turned away and why. That is how you can trust the names it puts in front of you.
How teams put it to work
Real ways sellers and the teams around them get value from it, day to day.
Finds the rival that keeps appearing in deals but was never on the tracking list, and sets it up in a click.
Starts from an empty Competitors page: describe what you sell and get a vetted shortlist instead of a blank screen.
Spots emerging challengers early, with the evidence to decide who earns a battlecard.
Sees which unfamiliar names reps are meeting before they become a quarterly surprise.
Gets a weekly read on who entered the market, who moved and who dropped off.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.
PrismCI — The Connected Competitive Intelligence Platform.