Market map: see every company in your category, not just the ones you track

Market Map is a PrismCI page that lays out every company Competitor Radar has found, grouped into categories. Each company is a tile with a logo, a website and details pulled from public company pages. The competitors you already track carry a Tracked mark and link straight to their profile. A second view shows funding, launches and acquisitions quarter by quarter.

The problem: a tracking list is a decision, not a picture

Every CI program has a list of competitors to track. That list is a set of decisions made at different times by different people, and it says nothing about the companies nobody has decided about. A new entrant, an adjacent vendor moving toward your category, a small rival that keeps appearing in deals: none of them are on the list, so none of them show up anywhere.

A flat list of names doesn't fix this. What helps is a picture: who sits in which category, which of them you already cover, and which are gaining ground. That's the job of a market map.

What Market Map shows

• Categories for your market, each holding a tile for every company in it: logo, website and a short profile pulled from public company pages.
• A Tracked mark on competitors you already monitor, linking to their Company Profile, so gaps in your coverage are visible at a glance.
• A moves view of funding, launches and acquisitions by quarter, so you can see which categories are heating up.

Built on candidates that were already checked

The companies on the map come from Competitor Radar, which finds them in your own deals and calls first and then on the open web, and checks each against its own website before showing it. The map isn't a scrape of every company with a similar keyword; it's the Radar's findings, laid out.

AI sorting you can price, cap and correct

Sorting dozens of companies into categories is tedious work, so PrismCI offers AI to do it. The way it does it is the point:

• It shows the price before it runs, and nothing is spent until an admin confirms it.
• It runs under a monthly spend cap for Market Map, so it can't run away.
• If it stops partway, it keeps what it finished.
• It can look up details for Radar candidates that have a website.
• Admins can also press Suggest categories for a one-call proposal under the same cap.

You stay in charge of the result. Add, edit and delete categories, dismiss a name that doesn't belong, or send one back to Competitor Radar to check again. AI proposes, and people decide.

Where and how teams use it

• CI lead: open the quarterly review with a picture of the market and the moves in it, instead of a list of twelve names.
• Product marketing: spot a crowded category or an open one before choosing where to position next, then build a battlecard for the competitor that earns one.
• Strategy and executives: funding, launches and acquisitions by quarter, in one place, and a view of where ThreatScope's top competitors sit in the landscape.
• Sales leadership: recognise the unfamiliar names reps meet in deals, and see where they belong.
• New CI teams: start with a categorised view of the landscape instead of a blank page.

An illustrative example

The company names and numbers here are invented to show how the map is used; they are not a customer story.

A team tracks three competitors. Their Market Map shows four categories and twenty-two companies. Three tiles carry the Tracked mark; the rest don't. One category, Market monitoring, has a company that raised a round and launched a product in the same quarter, and nobody on the team has looked at it. The CI lead sends it back to Competitor Radar to check, and Radar scores it. A week later it's tracked, with a draft battlecard waiting.

The team spent two clicks and a few cents of AI sorting, with the price shown first, to find a competitor that would otherwise have surfaced in a lost deal.

Who sees it, and how it's governed

Anyone who can see competitors can view the map. Managing it (categories, sorting, dismissing names) is an admin task. The tables that grow over time have retention you configure. See Market Map for the full feature list, or request early access to map your own category.

Disclosure: we build PrismCI, a product that competes with other competitive-intelligence tools.