See how your messaging stacks up against the competitors who matter most.
Your website tells buyers who you are. So does every competitor's. Messaging Analysis scores your site and your positioning document against your top three competitors, finds the moment their messaging shifted, shows what it did to your win rate, and tells you exactly what to change, with a plan for the next 3, 6 and 12 months.
Inside Messaging Analysis
Five scores, with the quotes behind them
Every company is scored on clarity, differentiation, proof, buyer fit and consistency. Each score links to the quotes it came from, so the number is something you can argue with, not just accept.
Your top three, chosen for you
It compares your messaging against ThreatScope's top three competitors, or against the competitors you pick. Your website and the Product Messaging document you upload (positioning, buyers, strategy, marketing direction) are both read.
Where you stand, and where you're heading
See your rank and the gap to the leader today and in 3, 6 and 12 months, each shown as a range, not a false-precision number. A positioning map plots everyone on your document's two axes.
When their messaging shifted
For each competitor: what they say now, a before-and-after of the change drawn from stored page history, and a quarterly timeline of their page changes, news, your win rate against them, and losses that cite the shift.
Honest about cause and effect
Where deal counts are small, a shift and a dip in win rate are read as "signal, not proof." The effect on win rate is shown as a direction, never as a made-up number.
Suggested edits, page by page
Current text next to suggested text for each page, tied to the document section it follows and the score and theme it lifts. Accept, edit or dismiss. Later runs check whether accepted edits shipped and moved the score as forecast.
Draws on your real data
Win/loss with your stage mapping, loss reasons, interviews, deal analyses, customer stories, call mentions and objections, competitor news and battlecards, field intel, AI visibility, ads, social posts, job postings and analyst reports. Anything not set up is skipped, with the reason stated.
On your schedule, to your channels
Run it monthly, quarterly, weekly or on demand, and optionally whenever a top-three competitor's messaging shifts. Get an email summary and a Slack message by default only when something changed. Export a PDF, slides, or the edits as a Word document.
From their words to your next edit
AI reads the pages and the documents. The scores, the timelines and the win-rate links are built from your own data.
Reads
Your website, your positioning document, and each competitor's pages, including how they looked before.
Scores
Five measures per company, each with the quotes that earned it, and your rank today and over 3, 6 and 12 months.
Connects
Lines each messaging shift up against news, your win rate against that competitor, and the losses that cite it.
Suggests
Edits for each page, with the score and theme each should lift, then checks later whether they worked.
Reports
What matters this month, what changed since the last run, and how much to trust the run.
Respects privacy
Messages to email and Slack carry scores and a fixed line built from numbers, never your document's text.
why it's different
A feed tells you what a competitor published. Messaging Analysis tells you how their story compares to yours, when it changed, whether it cost you deals, and what to write instead, because it sits next to your win/loss, calls and battlecards. Tools that only watch the outside can't connect a competitor's rewrite to your own pipeline.
How teams put it to work
Real ways sellers and the teams around them get value from it, day to day.
Rewrites the homepage and positioning with evidence for each change, then sees whether the score moved.
Learns the week a competitor changes its story, with the before and after, instead of finding out in a deal.
Sees whether a competitor's new message lines up with a dip in win rate, and briefs reps before the next quarter.
Gets a clear read on who owns the message in the market, today and in a year, and where to invest.
Starts with an honest scorecard of how the company's story compares, instead of guessing.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.
PrismCI — Where Competitive Intelligence Connects.