Most competitive-intelligence tools have the same quiet assumption baked in: that someone on your team will sit down every morning and sort the pile. Page changes here, a news story there, a pricing move, a job posting, a fresh review — all real, all mixed together, and all waiting for a human to decide what actually matters. That sorting is the job most CI programs never have time for.
The Intelligence Feed is our answer to it. Every source PrismCI watches — page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — flows into a single stream, and each item is scored for how much it actually matters. Real product, pricing, and positioning shifts rise to the top. A competitor restyling a blog page sinks.
The shift: push, not pull
A ranked feed is useful. A feed that acts is a different thing entirely. The point of the Intelligence Feed isn't to give you a better list to check — it's to stop you having to check at all.
- A competitor move that touches a live deal is pushed straight to the deal owner, in-app and in Slack — they don't go looking for it.
- A confirmed, purely factual change can update the right battlecard on its own — off by default, fully reversible, and every change logged.
- Anything that calls for judgment waits for a person. The automation handles the busywork, not the decisions.
Reacting to a competitor's move a week late is often the same as not knowing at all. The feed's job is to close that gap to zero.
Still yours to steer
Every automation is something you switch on, not something done to you. Both the push-to-owners and the auto-update-battlecards behaviors ship off by default. When you're ready, you turn them on, watch what they do from a running "where intel went today" view, and dial them back any time. See something on a card worth keeping? File it to a battlecard in one click.
The outcome is a CI function that scales with automation instead of headcount — and a team that spends its time on the moves that matter, because everything else already got handled.
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