Where you rank for the searches your buyers actually make is competitive intelligence. So is which competitor keeps outranking you on your own category terms — and, increasingly, whether an AI assistant recommends you or the other guy when a buyer asks it for options. That intelligence has always lived in a separate tool, owned by a separate team, disconnected from everything else you know about your competitors.
Not anymore. PrismCI now includes a full SEO suite, built right into the platform — the first entry in a growing library of native plugins you switch on from the inside, with no bolt-on vendor and no second login.
A real SEO suite, not a checkbox
This isn't a token "we track a few keywords" feature. It's the complete toolkit:
- Keyword research — find the terms your buyers search and where the opportunity is.
- Rank tracking — watch your positions, and your competitors', move over time.
- Backlink analysis — see who's linking to them, and where your authority gaps are.
- Site audits — surface the technical issues quietly costing you visibility.
- AI-search visibility — check how you show up when buyers ask an AI assistant, not just a search box.
Native means it actually connects
Because it lives inside PrismCI, SEO intelligence sits next to the rest of your competitive picture instead of in a silo. It's themed to match, driven from the same left nav, and switched on by an admin in a couple of clicks — using credentials you manage in one place. Turn it off and it's completely inert; turn it on and it's just there, part of the platform.
Search visibility and competitive intelligence answer the same question — how do we stack up? It was always strange to keep them in separate buildings.
And it works with your AI assistants
The SEO tools can also be handed to the AI assistants your team already uses, through a governed, key-gated connection — so keyword research and audits can be automated from the tools you work in, without opening anything up you didn't intend to.
It's one more thing you used to buy separately, now native to the platform you own — and a preview of where the plugin library is heading. If there's a capability you want switched on next, that's usually a request, not a new line item.
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